Neale Bacon On Branding – HomeVENTion Lecture

by | Jul 17, 2014 | HomeVENTion, How To Be A Ventriloquist, Neale Bacon, Ventriloquism, Ventriloquism Tip | 6 comments

Neale Bacon of Canada has created a unique brand among Canada’s family and children’s entertainers. Today he agreed to share some ideas and concepts with the HomeVENTion.

To download Neale’s Lecture Notes for free, right click and save the following link:

Branding Lecture Outline

Neale discussed Gravitational Marketing during the lecture. He also recommends several other books for a more in-depth look at the subject. Here are links to the books on-line:

Gravitational Marketing by Jimmy Vee
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Book Yourself Solid by Michael Port

Sponsor Banner

Click The Icons To Share This HomeVENTion Post With Your Friends!

6 Comments

  1. Eddie Siller
    Eddie Siller on July 17, 2014 at 6:01 pm

    Good job Neale. Everything that Neale talked about I’ve been doing with my magic. Now it’s time to start doing it with my venting!

  2. Tom Myers
    Tom Myers on July 17, 2014 at 6:57 pm

    Great lecture and notes Neale!

  3. John Morgan
    John Morgan on July 17, 2014 at 9:07 pm

    Thanks Neale. This was new ground for me. Something to definitely to look in to.

  4. Andrew Ready
    Andrew Ready on July 18, 2014 at 3:11 am

    Neale, thanks for sharing your thoughts. The printed notes are a great resource, I’m going to be reading them often as they are full of great tips. The point about having something unique about you is one I’ve heard a lot and it really has me thinking – what is unique about what I do? What is unique about the character of my puppet? The more I consider this the more I think it is distilling, however I must admit my “brand” and “USP” is still a work in progress. I really like the Zig Ziglar quote.

    I’ve found something my fans on social media like is seeing little video clips of my puppet in different situations. It works well for keeping my puppet in front of them, and they enjoy the comedy angle.

    Thanks for your thoughts on your name, too. I’ve been considering that as I am developing 2 lines of clients – birthday parties and school shows. I was wondering whether to brand them separately or develop an overall brand like an umbrella under which the 2 services fit. I was thinking of the name “Ready 2 Roll Productions” as my overall brand (links in with my surname, and implies cameras / action etc). My brother didn’t think much of the name, so I’ll keep brainstorming ideas 😉

  5. TanyaB
    TanyaB on July 18, 2014 at 11:19 pm

    Learning lots! Thank you so much!